For 2018, Equinox wanted to take its "Commit to Something" idea and expand on it
by connecting more with real-life stories of commitment.
To do this, we created "Commitment: A collection by Equinox,"
a seven-piece one-of-a-kind fashion collection made out of real people's commitments.
These pieces will be auctioned or otherwise benefit the organizations and people that inspired them.
Shoes designed by Shayne Oliver (Hood by Air), made from the pleather barstools of iconic LGBTQA bar, the Stonewall Inn.
A lipstick made from the pages of the Washington Post to reflect the organization’s commitment to press freedom.
SHADES OF HUMANITY
Glasses designed by Adam Selman, from the lens of documentary photographer Ruddy Roye's camera.
EAU DE BLOOD SWEAT AND TEARS
A fragrance infused with the DNA of the first female runner of the Boston Marathon, Kathrine Switzer.
A suit designed by Eckhaus Latta, made from the court fillings of environmental lawyer James Thornton.
THE REAL CAMO JACKET
A jacket designed by Y/Project, made from the military uniforms of the Heroes Project, an organization that empowers vets climb the world's highest peaks.
A sweatsuit designed by Virgil Abloh (OFF WHITE) made from the uniforms of doctors at Memorial Sloan Kettering Cancer Center.
PHOTOGRAPHY BY: Steven Klein
For each product, we created a video using interviews with the committed person or movement behind each product.
We created our own version of a fashion collection website to house all the products and videos.
PRODUCT MOTION/PHOTOGRAPHY: Toby McFarlan Pond
ADs: Molly Jamison, Jessica Shriftman
CWs: Matt Spicer, Ian Hart
CDs: Jaclyn Crowley, Sean McLaughlin