Art Director / Copywriter
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EQUINOX

Equinox 2018

For 2018, Equinox wanted to take its "Commit to Something" idea and expand on it
by connecting more with real-life stories of commitment. 

To do this, we created "Commitment: A collection by Equinox,"
a seven-piece one-of-a-kind fashion collection made out of real people's commitments. 

These pieces will be auctioned or otherwise benefit the organizations and people that inspired them. 

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STONEWALL STILETTOS

Shoes designed by Shayne Oliver (Hood by Air), made from the pleather barstools of iconic LGBTQA bar, the Stonewall Inn.

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TRUTH LIPSTICK

A lipstick made from the pages of the Washington Post to reflect the organization’s commitment to press freedom.

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SHADES OF HUMANITY

Glasses designed by Adam Selman, from the lens of documentary photographer Ruddy Roye's camera. 

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EAU DE BLOOD SWEAT AND TEARS

A fragrance infused with the DNA of the first female runner of the Boston Marathon, Kathrine Switzer. 

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THE LAWSUIT

A suit designed by Eckhaus Latta, made from the court fillings of environmental lawyer James Thornton. 

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THE REAL CAMO JACKET

A jacket designed by Y/Project, made from the military uniforms  of the Heroes Project, an organization that empowers vets climb the world's highest peaks.

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SCRUBS SWEATSUIT

A sweatsuit designed by Virgil Abloh (OFF WHITE) made from the uniforms of doctors at Memorial Sloan Kettering Cancer Center. 

PHOTOGRAPHY BY: Steven Klein

 

BACKSTORY VIDEOS

For each product, we created a video using interviews with the committed person or movement behind each product. 

 

WEBSITE

We created our own version of a fashion collection website to house all the products and videos.

Visit commitmentcollection.com

 

PRODUCT VIDEOS/PHOTOGRAPHY

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PRODUCT MOTION/PHOTOGRAPHY: Toby McFarlan Pond

 

ADs: Molly Jamison, Jessica Shriftman
CWs: Matt Spicer, Ian Hart
CDs: Jaclyn Crowley, Sean McLaughlin